NEWS PAPER
NDTV NEWS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 1 in NEWS PAPER
Buying Intent
5
1st in category
Brand Trust
1
index value
Brand Desire
7
index value
As of Jul ’26, NDTV NEWS records a Buying Intent index of 5, placing it 1st of 1 brands measured in NEWS PAPER. Its Brand Trust index reads 1 and Brand Desire 7. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 1 | 7 | 5 |