HAIR COLOUR - HERBAL
NISHA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in HAIR COLOUR - HERBAL
Buying Intent
1.49
1st in category
Brand Trust
—
index value
Brand Desire
2.44
index value
As of Oct ’26, NISHA records a Buying Intent index of 1.49, placing it 1st of 2 brands measured in HAIR COLOUR - HERBAL. Its Brand Trust index reads — and Brand Desire 2.44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 1.07 | 2.20 | 1.50 |
| Jul ’25 | — | 2.32 | 1.42 |
| Dec ’25 | — | 2.19 | 1.35 |
| Jan ’26 | 6.72 | — | 3.40 |
| Feb ’26 | 4.79 | — | 2.42 |
| Oct ’26 | — | 2.44 | 1.49 |