CHOCOLATE HAZELNUT SPREAD
NUTELLA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in CHOCOLATE HAZELNUT SPREAD
Buying Intent
12.74
1st in category
Brand Trust
11.28
index value
Brand Desire
12.24
index value
As of Oct ’26, NUTELLA records a Buying Intent index of 12.74, placing it 1st of 1 brands measured in CHOCOLATE HAZELNUT SPREAD. Its Brand Trust index reads 11.28 and Brand Desire 12.24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 2.11 | 1.09 | 1.42 |
| Aug ’26 | 1.23 | — | 0.62 |
| Oct ’26 | 11.28 | 12.24 | 12.74 |