ONLINE BEAUTY STORE
NYKAA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in ONLINE BEAUTY STORE
Buying Intent
151
1st in category
Brand Trust
173
index value
Brand Desire
93
index value
As of Aug ’26, NYKAA records a Buying Intent index of 151, placing it 1st of 2 brands measured in ONLINE BEAUTY STORE. Its Brand Trust index reads 173 and Brand Desire 93. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 6 | 4 |
| May ’25 | 10 | 2 | 8 |
| Jul ’25 | — | 2 | 1 |
| Oct ’25 | — | 5 | 3 |
| Mar ’26 | 235 | 46 | 153 |
| Apr ’26 | 4 | 4 | 4 |
| May ’26 | 64 | 26 | 53 |
| Jun ’26 | 27 | 62 | 48 |
| Jul ’26 | 114 | 117 | 129 |
| Aug ’26 | 173 | 93 | 151 |