ONLINE BEAUTY STORE
NYKAA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in ONLINE BEAUTY STORE
Buying Intent
17.81
1st in category
Brand Trust
5.10
index value
Brand Desire
22.67
index value
As of Sep ’26, NYKAA records a Buying Intent index of 17.81, placing it 1st of 1 brands measured in ONLINE BEAUTY STORE. Its Brand Trust index reads 5.10 and Brand Desire 22.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 6.00 | 3.66 |
| May ’25 | 9.78 | 2.28 | 7.47 |
| Jul ’25 | — | 1.94 | 1.18 |
| Oct ’25 | — | 4.61 | 2.82 |
| Apr ’26 | 1.42 | — | 0.72 |
| May ’26 | 2.80 | 9.27 | 7.07 |
| Jun ’26 | 5.23 | 1.76 | 4.95 |
| Jul ’26 | 4.21 | 6.27 | 7.59 |
| Aug ’26 | 11.89 | 2.04 | 7.67 |
| Sep ’26 | 5.10 | 22.67 | 17.81 |