ONLINE RIDE AGGREGATOR
OLA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in ONLINE RIDE AGGREGATOR
Buying Intent
66
1st in category
Brand Trust
58
index value
Brand Desire
57
index value
As of Aug ’26, OLA records a Buying Intent index of 66, placing it 1st of 5 brands measured in ONLINE RIDE AGGREGATOR. Its Brand Trust index reads 58 and Brand Desire 57. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 4 | 2 |
| Oct ’25 | 4 | 3 | 5 |
| Nov ’25 | 95 | 22 | 64 |
| Dec ’25 | 61 | 5 | 28 |
| Jan ’26 | 76 | 33 | 59 |
| Feb ’26 | 33 | 27 | 34 |
| Mar ’26 | 48 | 19 | 39 |
| Apr ’26 | 132 | 204 | 185 |
| May ’26 | 87 | 71 | 91 |
| Jun ’26 | 35 | 20 | 31 |
| Jul ’26 | 26 | 60 | 51 |
| Aug ’26 | 58 | 57 | 66 |