ONLINE RIDE AGGREGATOR
OLA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in ONLINE RIDE AGGREGATOR
Buying Intent
122.86
1st in category
Brand Trust
96.10
index value
Brand Desire
123.20
index value
As of Sep ’26, OLA records a Buying Intent index of 122.86, placing it 1st of 4 brands measured in ONLINE RIDE AGGREGATOR. Its Brand Trust index reads 96.10 and Brand Desire 123.20. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4.19 | 3.37 | 4.87 |
| Nov ’25 | 95.25 | 22.29 | 63.86 |
| Dec ’25 | 61.14 | 5.05 | 28.07 |
| Jan ’26 | 75.89 | 33.42 | 59.32 |
| Feb ’26 | 32.79 | 27.29 | 34.25 |
| Mar ’26 | 47.78 | 1.61 | 24.14 |
| Apr ’26 | 125.89 | 191.40 | 177.68 |
| May ’26 | 86.55 | 71.48 | 90.62 |
| Jun ’26 | 32.78 | 18.74 | 29.35 |
| Jul ’26 | 26.41 | 56.25 | 49.03 |
| Aug ’26 | 58.37 | 57.02 | 66.45 |
| Sep ’26 | 96.10 | 123.20 | 122.86 |