SOFTWARE SERVICES
OPTUM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 6th of 14 in SOFTWARE SERVICES
Buying Intent
32.22
6th in category
Brand Trust
36.13
index value
Brand Desire
21.64
index value
As of Oct ’26, OPTUM records a Buying Intent index of 32.22, placing it 6th of 14 brands measured in SOFTWARE SERVICES. Its Brand Trust index reads 36.13 and Brand Desire 21.64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 29.24 | — | 16.28 |
| Oct ’26 | 36.13 | 21.64 | 32.22 |