AIR COOLERS
ORIENT ELECTRIC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 4th of 6 in AIR COOLERS
Buying Intent
2.36
4th in category
Brand Trust
4.02
index value
Brand Desire
1.19
index value
As of Oct ’26, ORIENT ELECTRIC records a Buying Intent index of 2.36, placing it 4th of 6 brands measured in AIR COOLERS. Its Brand Trust index reads 4.02 and Brand Desire 1.19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 8.28 | 4.62 |
| Jun ’26 | — | 4.34 | 2.65 |
| Jul ’26 | — | 3.27 | 2.00 |
| Aug ’26 | — | 21.83 | 12.21 |
| Oct ’26 | 4.02 | 1.19 | 2.36 |