ELEVATORS
OTIS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in ELEVATORS
Buying Intent
51.72
1st in category
Brand Trust
64.02
index value
Brand Desire
25.68
index value
As of Sep ’26, OTIS records a Buying Intent index of 51.72, placing it 1st of 4 brands measured in ELEVATORS. Its Brand Trust index reads 64.02 and Brand Desire 25.68. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 8.99 | 1.28 | 6.48 |
| Oct ’25 | 2.79 | 35.83 | 28.60 |
| Apr ’26 | 3.99 | 5.63 | 6.44 |
| Jun ’26 | 4.00 | — | 2.02 |
| Sep ’26 | 64.02 | 25.68 | 51.72 |