CHIKKI
PAPER BOAT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in CHIKKI
Buying Intent
5
1st in category
Brand Trust
8
index value
Brand Desire
1
index value
As of Aug ’26, PAPER BOAT records a Buying Intent index of 5, placing it 1st of 1 brands measured in CHIKKI. Its Brand Trust index reads 8 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 4 | 2 |
| Oct ’25 | 2 | — | 1 |
| Nov ’25 | 1 | 1 | 1 |
| Jul ’26 | 3 | 2 | 2 |
| Aug ’26 | 8 | 1 | 5 |