HAIR OIL
PARACHUTE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in HAIR OIL
Buying Intent
83.12
1st in category
Brand Trust
112.82
index value
Brand Desire
39.35
index value
As of Sep ’26, PARACHUTE records a Buying Intent index of 83.12, placing it 1st of 5 brands measured in HAIR OIL. Its Brand Trust index reads 112.82 and Brand Desire 39.35. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 122.16 | 133.53 | 142.33 |
| Nov ’25 | 216.79 | 53.89 | 135.61 |
| Dec ’25 | 86.69 | 208.00 | 163.22 |
| Jan ’26 | 129.01 | 150.04 | 155.21 |
| Feb ’26 | 154.58 | 76.49 | 127.23 |
| Mar ’26 | 101.84 | 99.91 | 110.73 |
| Apr ’26 | 92.87 | 68.01 | 88.58 |
| May ’26 | 90.22 | 91.97 | 99.31 |
| Jun ’26 | 86.91 | 33.59 | 68.07 |
| Jul ’26 | 83.46 | 30.12 | 63.27 |
| Aug ’26 | 62.35 | 110.34 | 97.21 |
| Sep ’26 | 112.82 | 39.35 | 83.12 |