HAIR OIL
PARACHUTE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in HAIR OIL
Buying Intent
97
1st in category
Brand Trust
62
index value
Brand Desire
110
index value
As of Aug ’26, PARACHUTE records a Buying Intent index of 97, placing it 1st of 5 brands measured in HAIR OIL. Its Brand Trust index reads 62 and Brand Desire 110. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 33 | 52 | 43 |
| Oct ’25 | 122 | 134 | 142 |
| Nov ’25 | 217 | 54 | 136 |
| Dec ’25 | 87 | 208 | 163 |
| Jan ’26 | 129 | 150 | 155 |
| Feb ’26 | 155 | 76 | 127 |
| Mar ’26 | 102 | 100 | 111 |
| Apr ’26 | 93 | 68 | 89 |
| May ’26 | 90 | 92 | 99 |
| Jun ’26 | 86 | 38 | 69 |
| Jul ’26 | 83 | 30 | 63 |
| Aug ’26 | 62 | 110 | 97 |