HAIR OIL
PARACHUTE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 6 in HAIR OIL
Buying Intent
69
1st in category
Brand Trust
86
index value
Brand Desire
38
index value
As of Jun ’26, PARACHUTE records a Buying Intent index of 69, placing it 1st of 6 brands measured in HAIR OIL. Its Brand Trust index reads 86 and Brand Desire 38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 109 | 88 | 109 |
| Aug ’25 | 171 | 107 | 152 |
| Sep ’25 | 33 | 52 | 43 |
| Oct ’25 | 122 | 134 | 142 |
| Nov ’25 | 217 | 54 | 136 |
| Dec ’25 | 87 | 208 | 163 |
| Jan ’26 | 129 | 150 | 155 |
| Feb ’26 | 155 | 76 | 127 |
| Mar ’26 | 102 | 100 | 111 |
| Apr ’26 | 93 | 68 | 89 |
| May ’26 | 90 | 92 | 99 |
| Jun ’26 | 86 | 38 | 69 |