MEN'S GROOMING
PARK AVENUE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in MEN'S GROOMING
Buying Intent
109
1st in category
Brand Trust
82
index value
Brand Desire
119
index value
As of Aug ’26, PARK AVENUE records a Buying Intent index of 109, placing it 1st of 2 brands measured in MEN'S GROOMING. Its Brand Trust index reads 82 and Brand Desire 119. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 103 | 134 | 123 |
| Apr ’26 | 143 | 148 | 162 |
| May ’26 | 99 | 146 | 132 |
| Jun ’26 | 126 | 121 | 136 |
| Jul ’26 | 118 | 78 | 109 |
| Aug ’26 | 82 | 119 | 109 |