DIVERSIFIED - PREMIUM
PATAGONIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in DIVERSIFIED - PREMIUM
Buying Intent
44.31
1st in category
Brand Trust
28.90
index value
Brand Desire
50.50
index value
As of Oct ’26, PATAGONIA records a Buying Intent index of 44.31, placing it 1st of 1 brands measured in DIVERSIFIED - PREMIUM. Its Brand Trust index reads 28.90 and Brand Desire 50.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 2.24 | — | 1.13 |
| Aug ’26 | 0.99 | 3.06 | 1.77 |
| Oct ’26 | 28.90 | 50.50 | 44.31 |