HONEY
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in HONEY
Buying Intent
75.37
2nd in category
Brand Trust
89.58
index value
Brand Desire
50.72
index value
As of Sep ’26, PATANJALI records a Buying Intent index of 75.37, placing it 2nd of 4 brands measured in HONEY. Its Brand Trust index reads 89.58 and Brand Desire 50.72. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 60.95 | 128.98 | 106.09 |
| Nov ’25 | 171.28 | 141.56 | 171.29 |
| Dec ’25 | 153.55 | 92.02 | 136.25 |
| Jan ’26 | 272.91 | 76.63 | 175.69 |
| Feb ’26 | 234.87 | 55.91 | 152.03 |
| Mar ’26 | 179.49 | 71.26 | 135.60 |
| Apr ’26 | 73.25 | 35.30 | 52.48 |
| May ’26 | 174.37 | 77.04 | 136.10 |
| Jun ’26 | 51.12 | 72.87 | 65.36 |
| Jul ’26 | 97.71 | 63.35 | 83.36 |
| Aug ’26 | 156.99 | 53.69 | 115.07 |
| Sep ’26 | 89.58 | 50.72 | 75.37 |