HONEY
PATANJALI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 5 in HONEY
Buying Intent
115
2nd in category
Brand Trust
156
index value
Brand Desire
54
index value
As of Aug ’26, PATANJALI records a Buying Intent index of 115, placing it 2nd of 5 brands measured in HONEY. Its Brand Trust index reads 156 and Brand Desire 54. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 120 | 148 | 152 |
| Oct ’25 | 61 | 129 | 106 |
| Nov ’25 | 171 | 142 | 171 |
| Dec ’25 | 154 | 92 | 136 |
| Jan ’26 | 273 | 77 | 176 |
| Feb ’26 | 235 | 56 | 152 |
| Mar ’26 | 179 | 71 | 136 |
| Apr ’26 | 73 | 35 | 52 |
| May ’26 | 174 | 77 | 136 |
| Jun ’26 | 51 | 73 | 65 |
| Jul ’26 | 98 | 63 | 83 |
| Aug ’26 | 156 | 54 | 115 |