HAIR COLOUR - BRAND
PATANJALI KESH KANTI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in HAIR COLOUR - BRAND
Buying Intent
14.56
1st in category
Brand Trust
3.83
index value
Brand Desire
12.67
index value
As of Sep ’26, PATANJALI KESH KANTI records a Buying Intent index of 14.56, placing it 1st of 1 brands measured in HAIR COLOUR - BRAND. Its Brand Trust index reads 3.83 and Brand Desire 12.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 8.37 | 15.14 | 13.31 |
| Feb ’26 | — | 106.08 | 64.74 |
| Mar ’26 | 6.53 | 31.41 | 21.68 |
| Apr ’26 | 16.10 | 14.91 | 17.37 |
| May ’26 | 8.22 | 19.06 | 16.56 |
| Jul ’26 | 7.64 | 4.70 | 7.77 |
| Aug ’26 | — | 9.17 | 5.60 |
| Sep ’26 | 3.83 | 12.67 | 14.56 |