HAIR COLOUR - BRAND
PATANJALI KESH KANTI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 1 in HAIR COLOUR - BRAND
Buying Intent
8
1st in category
Brand Trust
8
index value
Brand Desire
5
index value
As of Jul ’26, PATANJALI KESH KANTI records a Buying Intent index of 8, placing it 1st of 1 brands measured in HAIR COLOUR - BRAND. Its Brand Trust index reads 8 and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 8 | 15 | 13 |
| Feb ’26 | — | 106 | 65 |
| Mar ’26 | 6 | 31 | 22 |
| Apr ’26 | 16 | 15 | 17 |
| May ’26 | 8 | 19 | 17 |
| Jul ’26 | 8 | 5 | 8 |