DOG FOOD
PEDIGREE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in DOG FOOD
Buying Intent
14
1st in category
Brand Trust
17
index value
Brand Desire
6
index value
As of Aug ’26, PEDIGREE records a Buying Intent index of 14, placing it 1st of 1 brands measured in DOG FOOD. Its Brand Trust index reads 17 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 6 | 52 | 34 |
| Oct ’25 | 1 | 2 | 2 |
| Nov ’25 | 12 | 8 | 11 |
| Dec ’25 | 13 | 3 | 12 |
| Jan ’26 | 20 | 26 | 25 |
| Feb ’26 | 37 | 37 | 42 |
| Mar ’26 | 8 | 10 | 11 |
| Apr ’26 | 23 | 22 | 23 |
| May ’26 | 13 | 27 | 24 |
| Jun ’26 | 24 | 19 | 25 |
| Jul ’26 | 5 | 16 | 13 |
| Aug ’26 | 17 | 6 | 14 |