DOG FOOD
PEDIGREE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in DOG FOOD
Buying Intent
15.12
1st in category
Brand Trust
18.66
index value
Brand Desire
7.84
index value
As of Sep ’26, PEDIGREE records a Buying Intent index of 15.12, placing it 1st of 1 brands measured in DOG FOOD. Its Brand Trust index reads 18.66 and Brand Desire 7.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 0.93 | 1.85 | 1.66 |
| Nov ’25 | 11.47 | 8.41 | 11.42 |
| Dec ’25 | 13.31 | 3.36 | 11.75 |
| Jan ’26 | 20.17 | 26.30 | 24.70 |
| Feb ’26 | 36.93 | 36.57 | 42.48 |
| Mar ’26 | 8.21 | 9.49 | 11.12 |
| Apr ’26 | 22.59 | 21.76 | 22.74 |
| May ’26 | 12.79 | 26.98 | 24.33 |
| Jun ’26 | 24.52 | 19.19 | 25.10 |
| Jul ’26 | 3.95 | 16.16 | 12.08 |
| Aug ’26 | 17.23 | 6.45 | 13.64 |
| Sep ’26 | 18.66 | 7.84 | 15.12 |