DOG FOOD
PEDIGREE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in DOG FOOD
Buying Intent
25
1st in category
Brand Trust
24
index value
Brand Desire
19
index value
As of Jun ’26, PEDIGREE records a Buying Intent index of 25, placing it 1st of 1 brands measured in DOG FOOD. Its Brand Trust index reads 24 and Brand Desire 19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 5 | 8 | 8 |
| Sep ’25 | 6 | 52 | 34 |
| Oct ’25 | 1 | 2 | 2 |
| Nov ’25 | 12 | 8 | 11 |
| Dec ’25 | 13 | 3 | 12 |
| Jan ’26 | 20 | 26 | 25 |
| Feb ’26 | 37 | 37 | 42 |
| Mar ’26 | 8 | 10 | 11 |
| Apr ’26 | 23 | 22 | 23 |
| May ’26 | 13 | 27 | 24 |
| Jun ’26 | 24 | 19 | 25 |