DIVERSIFIED · CONSUMER APPLIANCES
PHILIPS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in DIVERSIFIED · CONSUMER APPLIANCES
Buying Intent
24.32
1st in category
Brand Trust
1.28
index value
Brand Desire
37.53
index value
As of Sep ’26, PHILIPS records a Buying Intent index of 24.32, placing it 1st of 4 brands measured in DIVERSIFIED · CONSUMER APPLIANCES. Its Brand Trust index reads 1.28 and Brand Desire 37.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | 19.92 | 14.01 | 18.82 |
| May ’25 | 12.44 | 10.32 | 13.18 |
| Jun ’25 | 38.62 | 33.47 | 40.31 |
| Jul ’25 | 5.60 | 4.65 | 5.67 |
| Jul ’26 | 31.58 | 55.20 | 48.42 |
| Aug ’26 | 60.97 | 21.20 | 45.77 |
| Sep ’26 | 1.28 | 37.53 | 24.32 |