ONLINE PAYMENTS
PHONE PAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in ONLINE PAYMENTS
Buying Intent
17
1st in category
Brand Trust
28
index value
Brand Desire
4
index value
As of Aug ’26, PHONE PAY records a Buying Intent index of 17, placing it 1st of 1 brands measured in ONLINE PAYMENTS. Its Brand Trust index reads 28 and Brand Desire 4. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 28 | 4 | 17 |