HAIR SERUM
PILGRIM — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in HAIR SERUM
Buying Intent
7.53
1st in category
Brand Trust
7.14
index value
Brand Desire
2.31
index value
As of Sep ’26, PILGRIM records a Buying Intent index of 7.53, placing it 1st of 4 brands measured in HAIR SERUM. Its Brand Trust index reads 7.14 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 1.07 | — | 0.54 |
| Aug ’26 | 1.23 | — | 0.62 |
| Sep ’26 | 7.14 | 2.31 | 7.53 |