DIGITAL INSURANCE PLATFORM
POLICYBAZAAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in DIGITAL INSURANCE PLATFORM
Buying Intent
2.58
1st in category
Brand Trust
3.83
index value
Brand Desire
1.06
index value
As of Sep ’26, POLICYBAZAAR records a Buying Intent index of 2.58, placing it 1st of 1 brands measured in DIGITAL INSURANCE PLATFORM. Its Brand Trust index reads 3.83 and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | — | 62.94 | 35.13 |
| Jul ’26 | — | 23.66 | 13.21 |
| Aug ’26 | 6.63 | 3.26 | 5.57 |
| Sep ’26 | 3.83 | 1.06 | 2.58 |