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PORTER — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 1 in ONLINE TRANSPORTATION APP

Buying Intent
15.11
1st in category
Brand Trust
4.08
index value
Brand Desire
20.96
index value
As of Sep ’26, PORTER records a Buying Intent index of 15.11, placing it 1st of 1 brands measured in ONLINE TRANSPORTATION APP. Its Brand Trust index reads 4.08 and Brand Desire 20.96. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jan ’26—4.172.55
Feb ’26—1.981.21
Mar ’2622.0322.6424.02
Apr ’2611.2217.1716.57
May ’2613.9925.4929.68
Jul ’262.11—1.07
Aug ’263.946.847.82
Sep ’264.0820.9615.11