DIVERSIFIED
PRESTIGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 10th of 60 in DIVERSIFIED
Buying Intent
53
10th in category
Brand Trust
44
index value
Brand Desire
51
index value
As of Aug ’26, PRESTIGE records a Buying Intent index of 53, placing it 10th of 60 brands measured in DIVERSIFIED. Its Brand Trust index reads 44 and Brand Desire 51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | 44 | 51 | 53 |