DIVERSIFIED · CONSTRUCTION
PRESTIGE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 10th of 19 in DIVERSIFIED · CONSTRUCTION
Buying Intent
2.54
10th in category
Brand Trust
—
index value
Brand Desire
4.17
index value
As of Oct ’26, PRESTIGE records a Buying Intent index of 2.54, placing it 10th of 19 brands measured in DIVERSIFIED · CONSTRUCTION. Its Brand Trust index reads — and Brand Desire 4.17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 8.28 | 4.62 |
| Aug ’26 | 43.86 | 50.95 | 52.90 |
| Oct ’26 | — | 4.17 | 2.54 |