PROCESSED FOODS
PRIYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in PROCESSED FOODS
Buying Intent
8
2nd in category
Brand Trust
10
index value
Brand Desire
3
index value
As of Aug ’26, PRIYA records a Buying Intent index of 8, placing it 2nd of 4 brands measured in PROCESSED FOODS. Its Brand Trust index reads 10 and Brand Desire 3. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 1 | 1 |
| Aug ’25 | — | 2 | 1 |
| Apr ’26 | 1 | 2 | 2 |
| May ’26 | 2 | — | 1 |
| Jun ’26 | 2 | 6 | 5 |
| Jul ’26 | 10 | 2 | 6 |
| Aug ’26 | 10 | 3 | 8 |