PROCESSED FOODS
PRIYA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in PROCESSED FOODS
Buying Intent
0.52
1st in category
Brand Trust
1.02
index value
Brand Desire
—
index value
As of Sep ’26, PRIYA records a Buying Intent index of 0.52, placing it 1st of 1 brands measured in PROCESSED FOODS. Its Brand Trust index reads 1.02 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 0.97 | 0.59 |
| Aug ’25 | — | 1.61 | 0.98 |
| May ’26 | 2.24 | — | 1.13 |
| Sep ’26 | 1.02 | — | 0.52 |