FM CHANNEL
RADIO MIRCHI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 1 in FM CHANNEL
Buying Intent
23
1st in category
Brand Trust
16
index value
Brand Desire
23
index value
As of Jul ’26, RADIO MIRCHI records a Buying Intent index of 23, placing it 1st of 1 brands measured in FM CHANNEL. Its Brand Trust index reads 16 and Brand Desire 23. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | 16 | 23 | 23 |