EYEWEAR
RAYBAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 8 in EYEWEAR
Buying Intent
76
2nd in category
Brand Trust
83
index value
Brand Desire
55
index value
As of Aug ’26, RAYBAN records a Buying Intent index of 76, placing it 2nd of 8 brands measured in EYEWEAR. Its Brand Trust index reads 83 and Brand Desire 55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 17 | 13 | 16 |
| Sep ’25 | 23 | 23 | 27 |
| Oct ’25 | 35 | 18 | 30 |
| Nov ’25 | — | 4 | 2 |
| Dec ’25 | 3 | 6 | 4 |
| Jan ’26 | 22 | 18 | 23 |
| Mar ’26 | 2 | 12 | 6 |
| Apr ’26 | 35 | 27 | 35 |
| May ’26 | 4 | 57 | 36 |
| Jun ’26 | 50 | 50 | 53 |
| Jul ’26 | 43 | 50 | 49 |
| Aug ’26 | 83 | 55 | 76 |