EYEWEAR
RAYBAN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 8 in EYEWEAR
Buying Intent
27.62
4th in category
Brand Trust
9.07
index value
Brand Desire
36.69
index value
As of Sep ’26, RAYBAN records a Buying Intent index of 27.62, placing it 4th of 8 brands measured in EYEWEAR. Its Brand Trust index reads 9.07 and Brand Desire 36.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 23.04 | 23.36 | 26.81 |
| Oct ’25 | 34.62 | 18.42 | 29.49 |
| Nov ’25 | — | 4.00 | 2.44 |
| Dec ’25 | 3.17 | 5.63 | 3.80 |
| Jan ’26 | 22.13 | 18.08 | 23.29 |
| Mar ’26 | 1.96 | 11.87 | 6.28 |
| Apr ’26 | 34.88 | 27.01 | 34.72 |
| May ’26 | 4.48 | 57.23 | 35.87 |
| Jun ’26 | 50.50 | 50.39 | 52.85 |
| Jul ’26 | 42.65 | 49.82 | 49.09 |
| Aug ’26 | 83.05 | 55.17 | 76.64 |
| Sep ’26 | 9.07 | 36.69 | 27.62 |