FABRIC TO BRANDS
RAYMOND — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in FABRIC TO BRANDS
Buying Intent
321
1st in category
Brand Trust
280
index value
Brand Desire
306
index value
As of Aug ’26, RAYMOND records a Buying Intent index of 321, placing it 1st of 1 brands measured in FABRIC TO BRANDS. Its Brand Trust index reads 280 and Brand Desire 306. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 162 | 187 | 192 |
| Oct ’25 | 172 | 188 | 202 |
| Nov ’25 | 209 | 282 | 270 |
| Dec ’25 | 210 | 251 | 264 |
| Jan ’26 | 139 | 171 | 167 |
| Feb ’26 | 182 | 417 | 338 |
| Mar ’26 | 231 | 467 | 392 |
| Apr ’26 | 315 | 214 | 293 |
| May ’26 | 165 | 70 | 128 |
| Jun ’26 | 350 | 380 | 406 |
| Jul ’26 | 260 | 258 | 286 |
| Aug ’26 | 280 | 306 | 321 |