FABRIC TO BRANDS
RAYMOND — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in FABRIC TO BRANDS
Buying Intent
287.20
1st in category
Brand Trust
173.05
index value
Brand Desire
339.28
index value
As of Sep ’26, RAYMOND records a Buying Intent index of 287.20, placing it 1st of 1 brands measured in FABRIC TO BRANDS. Its Brand Trust index reads 173.05 and Brand Desire 339.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 172.49 | 188.41 | 201.74 |
| Nov ’25 | 208.93 | 281.81 | 269.79 |
| Dec ’25 | 209.62 | 250.69 | 263.67 |
| Jan ’26 | 139.16 | 170.90 | 167.05 |
| Feb ’26 | 182.03 | 417.41 | 337.66 |
| Mar ’26 | 450.11 | 647.89 | 615.12 |
| Apr ’26 | 338.96 | 263.37 | 334.11 |
| May ’26 | 191.06 | 139.78 | 182.33 |
| Jun ’26 | 404.87 | 436.04 | 464.91 |
| Jul ’26 | 357.26 | 359.72 | 398.95 |
| Aug ’26 | 295.67 | 314.70 | 334.46 |
| Sep ’26 | 173.05 | 339.28 | 287.20 |