ENERGY DRINK
RED BULL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 4 in ENERGY DRINK
Buying Intent
41
1st in category
Brand Trust
69
index value
Brand Desire
18
index value
As of Aug ’26, RED BULL records a Buying Intent index of 41, placing it 1st of 4 brands measured in ENERGY DRINK. Its Brand Trust index reads 69 and Brand Desire 18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 46 | 43 | 44 |
| Oct ’25 | 76 | 63 | 77 |
| Nov ’25 | 63 | 32 | 49 |
| Dec ’25 | 28 | 32 | 42 |
| Jan ’26 | 74 | 35 | 129 |
| Feb ’26 | 27 | 30 | 30 |
| Mar ’26 | 2 | 8 | 6 |
| Apr ’26 | 79 | 22 | 56 |
| May ’26 | 15 | 32 | 26 |
| Jun ’26 | 47 | 50 | 44 |
| Jul ’26 | 52 | 97 | 82 |
| Aug ’26 | 69 | 18 | 41 |