ENERGY DRINK
RED BULL — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in ENERGY DRINK
Buying Intent
11.27
2nd in category
Brand Trust
3.70
index value
Brand Desire
18.60
index value
As of Sep ’26, RED BULL records a Buying Intent index of 11.27, placing it 2nd of 4 brands measured in ENERGY DRINK. Its Brand Trust index reads 3.70 and Brand Desire 18.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 75.48 | 62.58 | 77.40 |
| Nov ’25 | 63.41 | 31.79 | 49.16 |
| Dec ’25 | 28.46 | 32.13 | 42.49 |
| Jan ’26 | 73.48 | 34.75 | 128.90 |
| Feb ’26 | 26.63 | 29.88 | 29.76 |
| Mar ’26 | 1.63 | 8.06 | 5.76 |
| Apr ’26 | 79.40 | 21.47 | 56.04 |
| May ’26 | 15.29 | 32.38 | 25.89 |
| Jun ’26 | 46.79 | 49.98 | 43.93 |
| Jul ’26 | 52.04 | 97.17 | 82.38 |
| Aug ’26 | 69.59 | 18.50 | 40.80 |
| Sep ’26 | 3.70 | 18.60 | 11.27 |