DESIGNERWEAR - LUXURY
RITU KUMAR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in DESIGNERWEAR - LUXURY
Buying Intent
2
1st in category
Brand Trust
4
index value
Brand Desire
—
index value
As of Sep ’26, RITU KUMAR records a Buying Intent index of 2, placing it 1st of 2 brands measured in DESIGNERWEAR - LUXURY. Its Brand Trust index reads 4 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 8 | 3 | 7 |
| Oct ’25 | 30 | 13 | 22 |
| Nov ’25 | 6 | 16 | 15 |
| Dec ’25 | 4 | — | 2 |
| Jan ’26 | 14 | 10 | 20 |
| Feb ’26 | 5 | 15 | 16 |
| Mar ’26 | 17 | 21 | 23 |
| Apr ’26 | 2 | 2 | 2 |
| May ’26 | 6 | 1 | 4 |
| Jun ’26 | 4 | — | 2 |
| Jul ’26 | 1 | 2 | 2 |
| Sep ’26 | 4 | — | 2 |