WATCHES - ULTRA LUXURY
ROLEX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in WATCHES - ULTRA LUXURY
Buying Intent
60.75
1st in category
Brand Trust
37.01
index value
Brand Desire
71.52
index value
As of Sep ’26, ROLEX records a Buying Intent index of 60.75, placing it 1st of 2 brands measured in WATCHES - ULTRA LUXURY. Its Brand Trust index reads 37.01 and Brand Desire 71.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 183.14 | 218.34 | 223.56 |
| Nov ’25 | 217.74 | 217.15 | 239.43 |
| Dec ’25 | 61.28 | 86.77 | 79.30 |
| Jan ’26 | 219.80 | 102.80 | 175.31 |
| Feb ’26 | 355.57 | 93.56 | 250.92 |
| Mar ’26 | 181.49 | 77.08 | 145.30 |
| Apr ’26 | 211.87 | 248.40 | 256.98 |
| May ’26 | 53.18 | 40.76 | 52.29 |
| Jun ’26 | 145.51 | 146.17 | 161.82 |
| Jul ’26 | 127.93 | 117.40 | 136.51 |
| Aug ’26 | 62.15 | 155.52 | 119.59 |
| Sep ’26 | 37.01 | 71.52 | 60.75 |