WATCHES - ULTRA LUXURY
ROLEX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in WATCHES - ULTRA LUXURY
Buying Intent
119
1st in category
Brand Trust
62
index value
Brand Desire
155
index value
As of Aug ’26, ROLEX records a Buying Intent index of 119, placing it 1st of 1 brands measured in WATCHES - ULTRA LUXURY. Its Brand Trust index reads 62 and Brand Desire 155. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 428 | 170 | 328 |
| Oct ’25 | 183 | 218 | 224 |
| Nov ’25 | 218 | 217 | 239 |
| Dec ’25 | 61 | 87 | 79 |
| Jan ’26 | 220 | 103 | 175 |
| Feb ’26 | 356 | 94 | 251 |
| Mar ’26 | 181 | 77 | 145 |
| Apr ’26 | 212 | 248 | 257 |
| May ’26 | 53 | 40 | 52 |
| Jun ’26 | 148 | 144 | 162 |
| Jul ’26 | 128 | 117 | 136 |
| Aug ’26 | 62 | 155 | 119 |