MOTORCYCLE BRAND - MID
ROYAL ENFIELD BULLET — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in MOTORCYCLE BRAND - MID
Buying Intent
152
1st in category
Brand Trust
156
index value
Brand Desire
123
index value
As of Aug ’26, ROYAL ENFIELD BULLET records a Buying Intent index of 152, placing it 1st of 5 brands measured in MOTORCYCLE BRAND - MID. Its Brand Trust index reads 156 and Brand Desire 123. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 6 | 6 |
| Oct ’25 | 20 | 89 | 61 |
| Nov ’25 | 117 | 40 | 84 |
| Dec ’25 | 182 | 38 | 121 |
| Jan ’26 | 63 | 39 | 59 |
| Feb ’26 | 35 | 55 | 50 |
| Mar ’26 | 272 | 290 | 315 |
| Apr ’26 | 319 | 332 | 364 |
| May ’26 | 234 | 284 | 283 |
| Jun ’26 | 239 | 190 | 238 |
| Jul ’26 | 176 | 159 | 187 |
| Aug ’26 | 156 | 123 | 152 |