TEXTILE
RUPA AND COMPANY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in TEXTILE
Buying Intent
32
2nd in category
Brand Trust
—
index value
Brand Desire
58
index value
As of Aug ’26, RUPA AND COMPANY records a Buying Intent index of 32, placing it 2nd of 3 brands measured in TEXTILE. Its Brand Trust index reads — and Brand Desire 58. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 58 | 32 |