IOT
SAMASARA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in IOT
Buying Intent
0.51
1st in category
Brand Trust
1.00
index value
Brand Desire
—
index value
As of Oct ’26, SAMASARA records a Buying Intent index of 0.51, placing it 1st of 1 brands measured in IOT. Its Brand Trust index reads 1.00 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 1.02 | 0.62 |
| Oct ’26 | 1.00 | — | 0.51 |