OVEN

SAMSUNG — Buying Intent, Trust & Desire

India’s Buying Intent Index · Oct ’26 · 2nd of 2 in OVEN

Buying Intent

10.37

2nd in category

Brand Trust

1.00

index value

Brand Desire

26.44

index value

As of Oct ’26, SAMSUNG records a Buying Intent index of 10.37, placing it 2nd of 2 brands measured in OVEN. Its Brand Trust index reads 1.00 and Brand Desire 26.44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

Open the live dashboard →How the Index works

12-month trend

Month	Trust	Desire	Buying Intent
Oct ’26	1.00	26.44	10.37

Other OVEN brands

BAJAJ All OVEN brands →