HANDWASH
SANTOOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 2 in HANDWASH
Buying Intent
43
1st in category
Brand Trust
20
index value
Brand Desire
63
index value
As of Aug ’26, SANTOOR records a Buying Intent index of 43, placing it 1st of 2 brands measured in HANDWASH. Its Brand Trust index reads 20 and Brand Desire 63. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 5 | 8 | 8 |
| Jul ’25 | 4 | — | 2 |
| Sep ’25 | 28 | 16 | 24 |
| Oct ’25 | 24 | 26 | 28 |
| Nov ’25 | 26 | 46 | 42 |
| Dec ’25 | 12 | 19 | 28 |
| Jan ’26 | 2 | — | 1 |
| Apr ’26 | 13 | 3 | 10 |
| May ’26 | 12 | 24 | 18 |
| Jun ’26 | 19 | 26 | 27 |
| Jul ’26 | 20 | 15 | 20 |
| Aug ’26 | 20 | 63 | 43 |