HANDWASH
SANTOOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 3 in HANDWASH
Buying Intent
23.32
1st in category
Brand Trust
17.39
index value
Brand Desire
23.76
index value
As of Sep ’26, SANTOOR records a Buying Intent index of 23.32, placing it 1st of 3 brands measured in HANDWASH. Its Brand Trust index reads 17.39 and Brand Desire 23.76. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 3.79 | — | 1.95 |
| Sep ’25 | 28.08 | 16.09 | 24.10 |
| Oct ’25 | 23.60 | 26.12 | 28.31 |
| Nov ’25 | 26.09 | 45.65 | 41.86 |
| Dec ’25 | 12.20 | 18.93 | 28.29 |
| Jan ’26 | 1.68 | — | 0.85 |
| Apr ’26 | 12.69 | 3.29 | 10.01 |
| May ’26 | 11.55 | 24.02 | 18.11 |
| Jun ’26 | 19.41 | 28.80 | 27.68 |
| Jul ’26 | 19.49 | 14.72 | 19.56 |
| Aug ’26 | 21.34 | 63.28 | 44.82 |
| Sep ’26 | 17.39 | 23.76 | 23.32 |