INFRASTRUCTURE
SIMPLEX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in INFRASTRUCTURE
Buying Intent
17.44
2nd in category
Brand Trust
28.07
index value
Brand Desire
3.86
index value
As of Sep ’26, SIMPLEX records a Buying Intent index of 17.44, placing it 2nd of 4 brands measured in INFRASTRUCTURE. Its Brand Trust index reads 28.07 and Brand Desire 3.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’26 | — | 9.68 | 5.90 |
| Sep ’26 | 28.07 | 3.86 | 17.44 |