SEWING MACHINES
SINGER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 2 in SEWING MACHINES
Buying Intent
117.51
1st in category
Brand Trust
73.29
index value
Brand Desire
139.40
index value
As of Sep ’26, SINGER records a Buying Intent index of 117.51, placing it 1st of 2 brands measured in SEWING MACHINES. Its Brand Trust index reads 73.29 and Brand Desire 139.40. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 56.06 | 70.04 | 71.67 |
| Nov ’25 | 76.50 | 91.33 | 95.22 |
| Dec ’25 | 210.73 | 147.52 | 198.96 |
| Jan ’26 | 352.73 | 311.11 | 372.26 |
| Feb ’26 | 294.23 | 426.08 | 396.53 |
| Mar ’26 | 183.22 | 175.44 | 202.97 |
| Apr ’26 | 35.32 | 88.90 | 70.41 |
| May ’26 | 93.14 | 64.52 | 86.98 |
| Jun ’26 | 58.71 | 64.93 | 69.23 |
| Jul ’26 | 70.16 | 36.63 | 59.78 |
| Aug ’26 | 58.59 | 66.20 | 69.88 |
| Sep ’26 | 73.29 | 139.40 | 117.51 |