CABLE NETWORK
SITI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 3 in CABLE NETWORK
Buying Intent
23
1st in category
Brand Trust
17
index value
Brand Desire
24
index value
As of Aug ’26, SITI records a Buying Intent index of 23, placing it 1st of 3 brands measured in CABLE NETWORK. Its Brand Trust index reads 17 and Brand Desire 24. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 40 | 51 | 48 |
| Oct ’25 | 26 | 24 | 25 |
| Nov ’25 | 38 | 29 | 36 |
| Dec ’25 | 62 | 46 | 60 |
| Jan ’26 | 55 | 38 | 50 |
| Feb ’26 | 64 | 28 | 49 |
| Mar ’26 | 84 | 86 | 95 |
| Apr ’26 | 107 | 86 | 100 |
| May ’26 | 22 | 46 | 38 |
| Jun ’26 | 19 | 24 | 24 |
| Jul ’26 | 24 | 21 | 25 |
| Aug ’26 | 17 | 24 | 23 |