CABLE NETWORK
SITI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in CABLE NETWORK
Buying Intent
23.66
1st in category
Brand Trust
22.39
index value
Brand Desire
21.89
index value
As of Sep ’26, SITI records a Buying Intent index of 23.66, placing it 1st of 1 brands measured in CABLE NETWORK. Its Brand Trust index reads 22.39 and Brand Desire 21.89. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 26.36 | 24.34 | 25.28 |
| Nov ’25 | 38.12 | 29.18 | 35.77 |
| Dec ’25 | 62.06 | 45.56 | 59.77 |
| Jan ’26 | 55.01 | 38.36 | 50.00 |
| Feb ’26 | 63.97 | 27.63 | 48.81 |
| Mar ’26 | 67.15 | 62.49 | 72.36 |
| Apr ’26 | 93.62 | 83.48 | 92.62 |
| May ’26 | 20.12 | 34.06 | 30.55 |
| Jun ’26 | 19.25 | 21.47 | 23.13 |
| Jul ’26 | 24.14 | 21.29 | 25.27 |
| Aug ’26 | 17.31 | 21.93 | 21.98 |
| Sep ’26 | 22.39 | 21.89 | 23.66 |