VODKA
SMIRNOFF — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 1 in VODKA
Buying Intent
18.30
1st in category
Brand Trust
34.97
index value
Brand Desire
1.88
index value
As of Oct ’26, SMIRNOFF records a Buying Intent index of 18.30, placing it 1st of 1 brands measured in VODKA. Its Brand Trust index reads 34.97 and Brand Desire 1.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jan ’26 | 60.04 | 27.64 | 46.41 |
| Feb ’26 | 5.99 | — | 3.03 |
| May ’26 | — | 7.66 | 4.39 |
| Oct ’26 | 34.97 | 1.88 | 18.30 |