WINE
SULA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in WINE
Buying Intent
0.39
1st in category
Brand Trust
0.77
index value
Brand Desire
—
index value
As of Sep ’26, SULA records a Buying Intent index of 0.39, placing it 1st of 1 brands measured in WINE. Its Brand Trust index reads 0.77 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 42.59 | 20.76 | 35.16 |
| Jun ’25 | 25.07 | 22.12 | 26.94 |
| Jul ’25 | 28.52 | 14.24 | 23.85 |
| Aug ’25 | 16.73 | 21.42 | 22.18 |
| Sep ’25 | 2.47 | 2.05 | 2.50 |
| Oct ’25 | 10.58 | 3.69 | 9.12 |
| Nov ’25 | 21.24 | 25.04 | 26.75 |
| Dec ’25 | 24.80 | 17.78 | 24.50 |
| Apr ’26 | 0.53 | — | 0.27 |
| May ’26 | 4.20 | — | 2.12 |
| Aug ’26 | — | 3.06 | 1.87 |
| Sep ’26 | 0.77 | — | 0.39 |