DIAGNOSTIC CHAIN
SURAKSHA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 1st of 2 in DIAGNOSTIC CHAIN
Buying Intent
9.24
1st in category
Brand Trust
16.60
index value
Brand Desire
1.88
index value
As of Oct ’26, SURAKSHA records a Buying Intent index of 9.24, placing it 1st of 2 brands measured in DIAGNOSTIC CHAIN. Its Brand Trust index reads 16.60 and Brand Desire 1.88. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 1.75 | 1.07 |
| Aug ’26 | 0.99 | — | 0.50 |
| Oct ’26 | 16.60 | 1.88 | 9.24 |