SAREES
TANTUJA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Oct ’26 · 2nd of 3 in SAREES
Buying Intent
7.05
2nd in category
Brand Trust
7.23
index value
Brand Desire
6.11
index value
As of Oct ’26, TANTUJA records a Buying Intent index of 7.05, placing it 2nd of 3 brands measured in SAREES. Its Brand Trust index reads 7.23 and Brand Desire 6.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | — | 2.78 | 1.70 |
| Jun ’26 | 7.94 | 2.21 | 6.27 |
| Jul ’26 | — | 0.87 | 0.53 |
| Aug ’26 | — | 3.26 | 1.99 |
| Oct ’26 | 7.23 | 6.11 | 7.05 |