ONLINE SHOPPING APP
TATA NEU — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in ONLINE SHOPPING APP
Buying Intent
33
1st in category
Brand Trust
44
index value
Brand Desire
17
index value
As of Aug ’26, TATA NEU records a Buying Intent index of 33, placing it 1st of 1 brands measured in ONLINE SHOPPING APP. Its Brand Trust index reads 44 and Brand Desire 17. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 11 | — | 6 |
| Jun ’26 | 81 | 100 | 99 |
| Jul ’26 | 72 | 43 | 65 |
| Aug ’26 | 44 | 17 | 33 |