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TATA NEU — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in ONLINE SHOPPING APP
Buying Intent
26.59
1st in category
Brand Trust
18.86
index value
Brand Desire
27.30
index value
As of Sep ’26, TATA NEU records a Buying Intent index of 26.59, placing it 1st of 1 brands measured in ONLINE SHOPPING APP. Its Brand Trust index reads 18.86 and Brand Desire 27.30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 15.07 | 3.48 | 10.38 |
| Jun ’26 | 80.68 | 99.56 | 98.88 |
| Jul ’26 | 71.75 | 43.34 | 65.24 |
| Aug ’26 | 44.61 | 16.86 | 32.95 |
| Sep ’26 | 18.86 | 27.30 | 26.59 |