DTH
TATA PLAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 3 in DTH
Buying Intent
54
1st in category
Brand Trust
51
index value
Brand Desire
48
index value
As of Jun ’26, TATA PLAY records a Buying Intent index of 54, placing it 1st of 3 brands measured in DTH. Its Brand Trust index reads 51 and Brand Desire 48. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 5 | 8 | 7 |
| Oct ’25 | 4 | 4 | 6 |
| Nov ’25 | 5 | 10 | 6 |
| Dec ’25 | — | 3 | 2 |
| Jan ’26 | 2 | 3 | 2 |
| Feb ’26 | 2 | 1 | 2 |
| May ’26 | 78 | 62 | 79 |
| Jun ’26 | 51 | 48 | 54 |