DTH
TATA PLAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in DTH
Buying Intent
24.53
1st in category
Brand Trust
31.88
index value
Brand Desire
12.37
index value
As of Sep ’26, TATA PLAY records a Buying Intent index of 24.53, placing it 1st of 1 brands measured in DTH. Its Brand Trust index reads 31.88 and Brand Desire 12.37. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 4.46 | 4.51 | 5.68 |
| Nov ’25 | 4.68 | 9.94 | 5.93 |
| Dec ’25 | — | 2.69 | 1.64 |
| Jan ’26 | 1.68 | 2.78 | 2.55 |
| Feb ’26 | 2.40 | 1.32 | 2.26 |
| Mar ’26 | 2.61 | — | 1.32 |
| Apr ’26 | 4.25 | 1.10 | 3.18 |
| May ’26 | 71.26 | 62.20 | 74.93 |
| Jun ’26 | 49.93 | 57.98 | 56.30 |
| Jul ’26 | 8.65 | 10.91 | 11.80 |
| Aug ’26 | 7.39 | 6.45 | 10.68 |
| Sep ’26 | 31.88 | 12.37 | 24.53 |