MUESLI
THE WHOLE TRUTH — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 1 in MUESLI
Buying Intent
4
1st in category
Brand Trust
8
index value
Brand Desire
—
index value
As of Jun ’26, THE WHOLE TRUTH records a Buying Intent index of 4, placing it 1st of 1 brands measured in MUESLI. Its Brand Trust index reads 8 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’26 | 8 | — | 4 |