SUV BRAND - PREMIUM
TOYOTA FORTUNER — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in SUV BRAND - PREMIUM
Buying Intent
8.88
1st in category
Brand Trust
11.04
index value
Brand Desire
6.86
index value
As of Sep ’26, TOYOTA FORTUNER records a Buying Intent index of 8.88, placing it 1st of 1 brands measured in SUV BRAND - PREMIUM. Its Brand Trust index reads 11.04 and Brand Desire 6.86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.98 | 53.86 | 33.32 |
| Oct ’25 | 2.79 | 68.77 | 40.09 |
| Nov ’25 | 10.49 | 34.21 | 26.26 |
| Dec ’25 | — | 6.57 | 4.06 |
| Jan ’26 | 11.76 | 95.85 | 66.72 |
| Feb ’26 | 12.78 | 35.80 | 27.22 |
| Mar ’26 | 4.10 | 53.42 | 30.90 |
| Apr ’26 | 14.62 | 47.30 | 33.95 |
| May ’26 | 16.60 | 25.08 | 22.47 |
| Jul ’26 | 2.37 | — | 1.20 |
| Aug ’26 | 37.70 | 10.65 | 28.91 |
| Sep ’26 | 11.04 | 6.86 | 8.88 |