MPV BRAND - PREMIUM
TOYOTA INNOVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in MPV BRAND - PREMIUM
Buying Intent
64
1st in category
Brand Trust
63
index value
Brand Desire
51
index value
As of Aug ’26, TOYOTA INNOVA records a Buying Intent index of 64, placing it 1st of 1 brands measured in MPV BRAND - PREMIUM. Its Brand Trust index reads 63 and Brand Desire 51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 9 | 171 | 100 |
| Oct ’25 | 3 | 119 | 68 |
| Nov ’25 | 43 | 208 | 140 |
| Dec ’25 | 7 | 151 | 83 |
| Jan ’26 | 3 | 105 | 70 |
| Feb ’26 | 4 | 46 | 30 |
| Mar ’26 | 4 | 152 | 84 |
| Apr ’26 | — | 63 | 35 |
| May ’26 | — | 328 | 183 |
| Jun ’26 | 1 | 1 | 1 |
| Jul ’26 | 36 | 39 | 42 |
| Aug ’26 | 63 | 51 | 64 |