MPV BRAND - PREMIUM
TOYOTA INNOVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in MPV BRAND - PREMIUM
Buying Intent
26.38
1st in category
Brand Trust
22.17
index value
Brand Desire
25.64
index value
As of Sep ’26, TOYOTA INNOVA records a Buying Intent index of 26.38, placing it 1st of 1 brands measured in MPV BRAND - PREMIUM. Its Brand Trust index reads 22.17 and Brand Desire 25.64. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 2.79 | 119.17 | 68.21 |
| Nov ’25 | 43.41 | 207.77 | 140.01 |
| Dec ’25 | 6.99 | 150.69 | 82.86 |
| Jan ’26 | 3.36 | 104.61 | 69.55 |
| Feb ’26 | 3.99 | 45.75 | 29.52 |
| Mar ’26 | 3.92 | 152.16 | 83.49 |
| Apr ’26 | — | 62.94 | 35.13 |
| May ’26 | — | 328.69 | 183.88 |
| Jun ’26 | 1.07 | 0.66 | 0.82 |
| Jul ’26 | 36.47 | 38.69 | 41.84 |
| Aug ’26 | 62.98 | 51.18 | 64.29 |
| Sep ’26 | 22.17 | 25.64 | 26.38 |