ROUTERS
TP LINK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in ROUTERS
Buying Intent
10.72
1st in category
Brand Trust
7.16
index value
Brand Desire
11.55
index value
As of Sep ’26, TP LINK records a Buying Intent index of 10.72, placing it 1st of 1 brands measured in ROUTERS. Its Brand Trust index reads 7.16 and Brand Desire 11.55. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 5.77 | 8.94 | 8.93 |
| Nov ’25 | 37.08 | 33.27 | 39.76 |
| Dec ’25 | 2.03 | 5.90 | 4.71 |
| Jan ’26 | 15.69 | 80.17 | 53.08 |
| Feb ’26 | 13.97 | 14.08 | 27.33 |
| Mar ’26 | 16.73 | — | 8.45 |
| Apr ’26 | 12.07 | 13.09 | 14.34 |
| May ’26 | 3.36 | 4.60 | 4.76 |
| Jun ’26 | 31.42 | 6.68 | 22.58 |
| Jul ’26 | 6.32 | 4.36 | 5.86 |
| Aug ’26 | 5.53 | 15.49 | 17.21 |
| Sep ’26 | 7.16 | 11.55 | 10.72 |