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ROUTERS

TP LINK — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 1st of 1 in ROUTERS

Buying Intent
17
1st in category
Brand Trust
6
index value
Brand Desire
15
index value
As of Aug ’26, TP LINK records a Buying Intent index of 17, placing it 1st of 1 brands measured in ROUTERS. Its Brand Trust index reads 6 and Brand Desire 15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Sep ’25182923
Oct ’25699
Nov ’25373340
Dec ’25265
Jan ’26168053
Feb ’26141427
Mar ’26178
Apr ’26121314
May ’26355
Jun ’2631723
Jul ’26646
Aug ’2661517