REGULATORY BODY
TRAI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jul ’26 · 1st of 1 in REGULATORY BODY
Buying Intent
11
1st in category
Brand Trust
—
index value
Brand Desire
18
index value
As of Jul ’26, TRAI records a Buying Intent index of 11, placing it 1st of 1 brands measured in REGULATORY BODY. Its Brand Trust index reads — and Brand Desire 18. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 18 | 11 |