REGULATORY BODY

TRAI — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 1st of 2 in REGULATORY BODY

Buying Intent

13.11

1st in category

Brand Trust

—

index value

Brand Desire

21.53

index value

As of Sep ’26, TRAI records a Buying Intent index of 13.11, placing it 1st of 2 brands measured in REGULATORY BODY. Its Brand Trust index reads — and Brand Desire 21.53. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).

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12-month trend

Month	Trust	Desire	Buying Intent
Jul ’26	—	18.55	11.32
Aug ’26	—	14.27	8.71
Sep ’26	—	21.53	13.11

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