REGULATORY BODY
TRAI — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 1 in REGULATORY BODY
Buying Intent
9
1st in category
Brand Trust
—
index value
Brand Desire
14
index value
As of Aug ’26, TRAI records a Buying Intent index of 9, placing it 1st of 1 brands measured in REGULATORY BODY. Its Brand Trust index reads — and Brand Desire 14. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’26 | — | 18 | 11 |
| Aug ’26 | — | 14 | 9 |