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BICYCLES - SPORTS

TREK — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 2nd of 2 in BICYCLES - SPORTS

Buying Intent
7.86
2nd in category
Brand Trust
7.65
index value
Brand Desire
2.31
index value
As of Sep ’26, TREK records a Buying Intent index of 7.86, placing it 2nd of 2 brands measured in BICYCLES - SPORTS. Its Brand Trust index reads 7.65 and Brand Desire 2.31. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’255.3212.5410.75
Nov ’25—1.600.98
Apr ’2622.5911.9219.74
May ’262.801.852.85
Jun ’2619.417.7115.36
Jul ’26—2.181.33
Aug ’2614.782.9013.14
Sep ’267.652.317.86

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