FURNITURE - PREMIUM
URBAN DÉCOR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in FURNITURE - PREMIUM
Buying Intent
5.18
1st in category
Brand Trust
3.83
index value
Brand Desire
5.46
index value
As of Sep ’26, URBAN DÉCOR records a Buying Intent index of 5.18, placing it 1st of 1 brands measured in FURNITURE - PREMIUM. Its Brand Trust index reads 3.83 and Brand Desire 5.46. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 1.40 | — | 0.71 |
| Jul ’26 | 5.26 | — | 2.66 |
| Aug ’26 | 7.39 | 3.06 | 5.60 |
| Sep ’26 | 3.83 | 5.46 | 5.18 |