LIP CARE
VASELINE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 1 in LIP CARE
Buying Intent
16.81
1st in category
Brand Trust
7.94
index value
Brand Desire
22.52
index value
As of Sep ’26, VASELINE records a Buying Intent index of 16.81, placing it 1st of 1 brands measured in LIP CARE. Its Brand Trust index reads 7.94 and Brand Desire 22.52. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Feb ’26 | 7.98 | 19.88 | 15.63 |
| May ’26 | 5.59 | 27.83 | 19.53 |
| Jun ’26 | 5.34 | 2.65 | 4.31 |
| Jul ’26 | — | 31.54 | 17.61 |
| Aug ’26 | 2.96 | 1.63 | 2.49 |
| Sep ’26 | 7.94 | 22.52 | 16.81 |